Stefan Olander digital person in charge of the sports department of Nike has built three years, under his leadership, the engineers are trying to embedded sensors installed on a pair of Nike sports shoes, the product manager Brandon Burroughs wearing running shoes, the sensorcan measure the shoe impact ground pressure generated.
These data can also be uploaded via wireless to iPhone. All this seemingly crazy behavior is Nike style, every innovation process are never made several attempts and numerous failures stand out.
In 2012, Nike laboratory experienced two differentiation first $ 150 sports wristbands Fuelband, it can measure all of the calories consumed by people movement, this is the Nike company efforts on the most obvious areas of digital identity; another innovation are the uppers lightweight Flyknit - a technology which is Nike for a rethinking of the manufacturing process, and also make the shoes more environmentally friendly at the same time let the shoes weight loss, of course, also reduce the long-term production costs.
Be completed within a year in which an innovation is already extremely rare, especially in such large enterprises of 44,000 employees, but Nike company CEO Mark Parker know that a company can not simply rely on celebrity endorsements also need other things to defeat Adidas Jawbone and Fitbit old and new opponents.
"Fast Company" It seems, 4:00 factors achievements of Nike's innovation myth. First of all, once invented a breakthrough technology, and will be fully operational. For example, in order to Flyknit, the company specializes in building a new production process, and it also changed the company's supply chain. Secondly, to predict the evolution of the product, Nike will maintain their own thinking ahead. In the the Fuelband release, Nike had thought to do a temple know the eyes of the athletes' physical condition can be monitored. Again, Nike specializes in working with partners in the Parker opinion, in a world of rapid response, a company does not own the necessary development of all technical. Nike group in cooperation with industrial design company. Finally, in the whole company to establish a culture of the movement.
